World-Building: Even the Smallest Detail…
One of the rich aspects of fantasy fiction is the immense world-building behind the imagined cultures. It is well known that J.R.R. Tolkien created multiple languages for Middle-Earth and mythology before he wrote any of the stories. He called this process "sub-creation", and in being so incredibly thorough, set a strong standard for popular 20th Century fantasy fiction authors to follow.
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It is easy to fear a witch. The green skin, the warts, the potions, the cackling... But what if your captor were breathtakingly fair, with long flowing hair that sparkled about ... 